Grow like a ten-person analytics team. Without becoming one.
AI-native operator, embedded in your team weekly. Winning shelf at Target, Walmart, and Costco.
Proven Experience With
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Trained on your data by your Stell Ridge team
The Stell Ridge Loop
Most consultancies stop after the recommendation. Most software stops after the dashboard. We run the whole loop — every week, for every client.
Infrastructure
We wire up your data.
SPINS, Costco, Amazon, Shopify, your trade spend tracker, your forecasting sheet — pulled into one place, cleaned, and kept current. No more 178-report Monday.
Intelligence
Our AI reads it the way a senior analyst would.
We built Stell around CPG data — not generic dashboards, not a ChatGPT wrapper. It knows what a velocity drop means in your category, what a distribution gap looks like at Costco, what your competitors are actually doing on shelf.
Identification
We surface what matters this week.
Not 40 KPIs. The two or three things that move your number — and the one competitor move you’d have missed.
Strategy
We decide what to do about it, with you.
The call where you decide. Same Slack, same week. The options laid out, the tradeoffs named, the decision made — not a 60-page deck handed off with a follow-up meeting in three weeks.
Delivery
We ship the work.
The buyer deck. The forecast revision. The trade spend reallocation. The custom script that didn’t exist on Monday and runs your Tuesday report by Wednesday morning. Actual outputs, not action items.
Then we start over — sharper, because the loop just taught us your business.
You're not buying AI.
You're hiring the team that built it.
You're not paying us to present vanity metrics. You're paying us to find what matters — and do the work that turns it into growth.
What shows up.
The system your team logs into. The deliverables that land in your inbox. One embedded engagement.
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Embedded Wins. Real Ones.
None of these were in scope. All three happened because we were already inside the business.
Toil elimination
Our first client was pulling 178 SPINS reports by hand every week because they didn’t want to upgrade their API package. We wrote them a script that pulls all 178 in minutes and loads the data straight into Stell. Nobody asked us to. We just saw the hours their analyst was losing and fixed it.
Workflow replacement
The same client was forecasting retailer demand in a shared Google Sheet, with four people typing numbers into cells and arguing over the totals. We built them a structured forecasting tool with real inputs, a real database, and a chatbot on top — so now anyone on the team can ask “what are we projecting at Target in Q2?” and get an answer grounded in their own forecasts. It wasn’t in scope. It was just obviously the right thing to build.
Growth win
We spotted in SPINS that three of their largest competitors were losing share at Target while the rest of the category was growing — and noticed our client was winning in every store where they sat head-to-head with those brands on shelf. We built the buyer deck that told that story with the data. Our client walked it into Target, won a regional launch, and went nationwide six months later.
You don't hire us for access to tools. You hire us for insightful growth, and automating your problems away.
We run the analytics function for a $100M+ organic foods brand with Club-focused growth.
Weekly working sessions with their sales and ops teams. Buyer decks that win regional placements. Trade modeling for every promotional window. Custom builds when something is broken. This is what embedded looks like at scale.
Get in TouchWe're not replacing your team. We're making your team dangerous.
Frequently asked questions
Everything you need to know about working with Stell Ridge.
How is this different from a dashboard tool we already pay for?
Dashboards stop at the chart. We start there. A dashboard tells you velocity dropped 12% in the Northwest; we tell you which competitor took shelf from you, build the buyer deck to win it back, and ship the trade spend reallocation that funds the play. You’re not paying us for visibility — you’re paying us for the work that happens after visibility.
What does an engagement actually look like?
A typical month: weekly working sessions with your team, ongoing access to Stell, and a steady stream of deliverables — buyer decks, forecasts, competitor reads, custom tools — built around what’s in front of you that week. Every brand is different, so scope and pricing get dialed in on the first call once we understand your category, your retailers, and where you’re stuck.
How fast can you start, and what does the first month look like?
Week one we wire up your data — SPINS, retailer portals, your forecasting sheet, whatever you’ve got. Week two Stell is reading it and we’re surfacing the first round of what matters. By week three we’re shipping work: the first buyer deck, the first forecast revision, the first custom tool you didn’t know you needed. By the end of month one, your team is asking how they ever ran without us. That’s the loop, and it gets sharper every cycle.
We’re a $10M brand. Are we too small for you?
You’re exactly who we built this for. Brands at $10–40M are stuck in the worst spot in CPG: too big to run on spreadsheets, too small to afford the analyst bench you actually need. Enterprise consultancies won’t take your call and SaaS tools won’t do the work. We’re the seat in between — and we scale with you, not against you.
What happens if we hire an in-house analyst later?
Hire them. We’ll make them better. The infrastructure we build, the processes we run, and the AI we configure to your business don’t go away when your team grows — they multiply whoever sits in those seats. A $100K hire does $300K of work — because they’re walking into a system that already knows your category, your retailers, and your competitors. We’re not here to replace your team. We’re here to give your team — current and future — leverage they can’t get anywhere else.
Who actually does the work — you, or the AI?
Both, and that’s the point. Senior CPG operators make every editorial call: what story to tell the buyer, which competitor move matters, how to frame the forecast for your CFO. Stell does the heavy lifting underneath — pulling 178 reports in minutes, reading the data the way an analyst would, surfacing what’s worth your attention. You’re not buying AI. You’re hiring the team that built it, and the system they built to make themselves dangerous.
Let's find where you're leaving growth on the table.
One 30-minute call. We'll walk through your current stack, the three things we'd tackle first, and whether there's a fit.
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